Life Insurance Canada | Compare 17 Insurers | North Shield Financial

Canadian life insurance, compared across 17 insurers.

North Shield Financial is an independent Canadian brokerage. First, our licensed advisors shop the market for you. Then they explain your options in plain English, and as a result most clients are covered by phone in a day or two — no medical exam on most plans.

  • No medical exam on most plans
  • Free advice — the insurer pays us, not you
  • Licensed, independent Canadian brokerage
  • Coverage for ages 18 to 80
5.0 rating from Canadian families on Google

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Licensed & regulatedIndependent Canadian brokerage
17 insurers comparedOne application, many quotes
Covered in 24–48 hoursTypical for no-exam plans
Done entirely by phoneWherever you are in Canada
Prefer to do it yourself?

Don’t want to talk with an advisor? Apply on your own in under 10 minutes.

No need to wait for a call. Choose your coverage, answer a few health questions and apply securely from your phone or computer. A licensed North Shield advisor stays on your file if you ever have a question.

  • No medical exam
  • Decision typically within 24 hours
  • Apply and sign 100% online
Start my application I’d rather talk to an advisor

Opens our secure application partner, Oneday. Simplified-issue life insurance underwritten by Humania Assurance, subject to approval. Available to residents of Ontario and Alberta.

Covered in three steps, all by phone

No office visit and no mailed forms. As a result, most clients go from first call to fully covered in 24 to 48 hours.

Answer six quick questions

Coverage type, province, date of birth, sex at birth, nicotine use and how to reach you. Altogether, it takes about 60 seconds.

A licensed advisor calls you

First, we compare 17 insurers for your age, health and budget. Then we walk you through the two or three plans that actually fit, with no pressure.

Apply on the same call

Choose a plan and we complete the application with you by phone. Because most plans need no exam, approval is often the same day or within 48 hours.

Compare the plans most Canadians choose

Every one is available without a medical exam on most carriers. However, your exact rate depends on age, health and coverage amount, so we’ll confirm it with a real quote.

Most popular, ages 50–80

Final Expense Insurance

$5,000 – $25,000 coverage

A small whole life policy for funeral costs, final bills and a little left behind. For example, the CPP death benefit is capped at $2,500, whereas the average Canadian funeral runs $8,000–$15,000.

  • Coverage that never expires
  • Premiums locked in for life
  • No medical exam; some plans have no health questions
  • Paid tax-free to your family in weeks, not months
See my final expense rate
Families & homeowners

Term Life Insurance

$100,000 – $1,000,000+ coverage

The most protection for the lowest cost while you’re raising kids, paying a mortgage or replacing an income. Simply pick 10, 20 or 30 years.

  • Lowest monthly cost per dollar of coverage
  • Typically 30–50% cheaper than bank mortgage insurance
  • Convert to permanent coverage later, no new exam
  • Up to $1M with health questions only on many carriers
See my term life rate
Wealth & legacy planning

Participating Whole Life

Permanent coverage + tax-advantaged cash value

Lifetime protection that also doubles as a long-term asset: guaranteed premium, cash value that grows tax-advantaged, and annual dividends you can reinvest, borrow against, or ultimately pass to the next generation outside probate.

  • Guaranteed lifetime coverage
  • Tax-advantaged cash value growth
  • Annual dividends (not guaranteed)
  • Death benefit paid tax-free, outside probate
See my participating rate

All coverage is underwritten by licensed Canadian insurers and is therefore subject to each carrier’s terms, age limits and approval. Of course, advice is free and there’s no obligation to buy.

Why an independent broker gets you a better policy than going direct

When you call Manulife or Sun Life directly, you get that company’s products at that company’s price. Instead, we put 17 carriers side by side and work for you.

The same coverage, priced by 17 companies

Two insurers can quote the same 60-year-old very differently. Therefore, we find the one that prices your age and health best.

Paid by the insurer, never by you

Our advice costs nothing. Furthermore, the premium is the same whether you buy through us or direct, so there are no quotas and no pressure.

Hard to insure? We know who says yes

Smoker, diabetic, over 70, or declined before — different carriers have different rules. Fortunately, we know them.

A dedicated advisor for the life of the policy

Beneficiary change, a claim, a question years from now — whenever it comes up, you call one number and reach a team that knows your file.

17

Canadian insurers compared on every quote

24–48h

Typical time from first call to fully covered on no-exam plans

$0

What our advice costs you, today and every year after

100%

Of the death benefit goes to your family, tax-free and outside probate

What clients say after the call

Real reviews from Google. Notably, most mention the same thing: it was simpler than they expected.

5.0
Google rating

Google reviews from North Shield Financial clients

★★★★★

I had a great experience working with this company. Michael was very professional and took the time to clearly explain all of my options so I could choose the coverage that best fit my needs. He made the entire process easy.

G
Gabriela DukaGoogle review
★★★★★

Fantastic service from Michael. He is very knowledgeable and guided me through the whole process, answered all my questions with professionalism, and set me up with a great policy.

M
Matthew ValdezGoogle review
★★★★★

Quick response to my query about coverage for funeral and additional expenses. Mike was very helpful and the process was friendly and completed within a short telephone call.

C
Carolyn HendryGoogle review
★★★★★

I’m new to life insurance and was very unsure about what it was, but a friend recommended this company. Michael was patient, walked me through everything, and made it simple to understand. Highly recommend.

K
Karrie NgGoogle review
★★★★★

Michael has been in the industry for a while now and I can easily say the process was simple and effective. He walked me through my options and laid it out clearly. I’m at ease now for the future. Highly recommend.

B
Brennan MorsilloGoogle review
★★★★★

Mike made the process extremely simple and explained everything in great detail!

I
Ippolito SpagnuoloGoogle review
Licensed life insurance advisor reviewing coverage options with a client by phone
Licensed & independentHeadquartered in Ontario

A Canadian brokerage built for people who want it explained, not sold

North Shield Financial is an independent life insurance brokerage headquartered in Ontario. Because we’re not owned by or tied to any insurer, the advice you get from our advisory team is about what fits you, not what a head office needs sold this quarter.

Our advisors work with everyone from retirees who want a funeral covered at a price that won’t change, to young families protecting a mortgage, to business owners and high-net-worth families using participating whole life to move wealth to the next generation tax-efficiently. In every case, the process is the same: a phone call, plain answers and a plan you understand before you sign.

  • Licensed and regulated life insurance brokerage
  • Errors & omissions insured
  • Contracted with 17 Canadian insurers through a national MGA
  • Fully remote: phone and e-signature, six days a week
Talk to an advisor

Life insurance in Canada: what to know before you buy

Life insurance in Canada is regulated provincially, so every brokerage and advisor must be licensed in each province where they do business. North Shield Financial is an independent brokerage headquartered in Ontario, contracted with 17 Canadian insurers through a national managing general agency. Because every step is done by phone and e-signature, the experience is identical wherever you live.

Final expense and funeral insurance for seniors

Final expense insurance is the most common request we get from Canadians over 50. It’s a small whole life policy, usually between $5,000 and $25,000, priced so it stays affordable on a fixed income. Most plans need no medical exam; in addition, several carriers offer guaranteed acceptance with no health questions for applicants up to age 80. The federal CPP death benefit is a single payment of $2,500, while a Canadian funeral typically costs $8,000 to $15,000; consequently, a final expense policy closes that gap and pays your family tax-free, usually within a couple of weeks.

Term life for mortgages, families and income

If you have a mortgage or people who depend on your income, term life insurance gives you the most coverage per dollar. Specifically, it replaces the mortgage insurance your bank offers with a policy you own, at a premium that’s typically 30–50% lower for the same amount, and the payout goes to your family instead of the lender. Moreover, many carriers approve up to $1,000,000 with health questions only.

Participating whole life as a wealth-building asset

Participating whole life is permanent coverage that also functions as a conservative, tax-advantaged asset. Premiums are guaranteed for life, the cash value grows tax-deferred, and meanwhile the policy earns annual dividends from the insurer’s participating account that can buy additional coverage, reduce premiums or be taken as cash. Because the death benefit is paid tax-free and outside probate, it’s therefore one of the most efficient tools Canadian families and incorporated business owners have for moving wealth to the next generation. Dividends are not guaranteed, and this is a long-term commitment, which is why our advisors walk through the illustrations with you line by line. Read the full participating whole life guide.

How we compare 17 insurers

Every insurer prices age, smoking status and health history a little differently. For instance, a 62-year-old with well-managed diabetes might be rated standard by one carrier and declined by another. We run your profile across the carriers we work with, including Assumption Life, Canada Protection Plan, Foresters, Manulife, Sun Life, Canada Life, iA and Empire Life, and bring you the two or three that fit best. In other words, you get a real quote from a licensed advisor, not an estimate from a calculator.

Questions Canadians ask us most

Still unsure about something after reading? Call 416-350-7727 and ask a licensed advisor directly.

How much does life insurance cost in Canada?

Term life insurance in Canada typically costs between $20 and $50 per month for healthy non-smokers aged 25–45 with $500,000 in coverage. However, your exact rate depends on your age, gender, smoking status, health history, coverage amount and policy type. For example, smokers generally pay about 85% more than non-smokers, while women typically pay 15–20% less than men. By contrast, whole life and universal life policies cost 5–15 times more than term but provide lifetime coverage and build cash value. Get your exact rate in 60 seconds.

What is final expense insurance and who needs it?

Final expense insurance (also called burial or funeral insurance) is a smaller whole life policy, typically $5,000–$25,000, designed to cover end-of-life costs like funeral expenses, burial or cremation, final medical bills and outstanding debts.

It’s popular with Canadians aged 50–80 because:

  • Most plans require no medical exam
  • Some plans offer guaranteed acceptance with no health questions
  • Premiums never increase
  • Coverage starts immediately on many plans; some carry a short waiting period depending on the product
  • The death benefit is paid tax-free to your beneficiary, usually within 1–2 weeks

The average Canadian funeral now costs $8,000–$15,000. As a result, final expense coverage makes sure your family isn’t carrying that cost during an already difficult time.

Is life insurance worth it for seniors over 60 in Canada?

Yes. Life insurance for seniors over 60 is one of the most effective ways to protect your family from final expenses, leave a tax-free legacy and cover outstanding debts. Although premiums are higher than for younger applicants, coverage is widely available and often more affordable than people expect.

  • Final expense / burial insurance: $5,000–$25,000, no medical exam
  • Simplified issue term: higher amounts with health questions only
  • Permanent whole life: builds cash value and never expires

Additionally, benefits paid to your beneficiary are 100% tax-free in Canada and bypass probate entirely.

Do I need a medical exam to get life insurance in Canada?

Not always. Many Canadian policies up to $500,000–$1,000,000 in coverage can be approved without a medical exam — just health questions and same-day or 48-hour approval. These are called simplified issue policies.

However, if you want higher coverage or the lowest possible rate, a fully underwritten policy with a paramedical exam may be required. Even then, the exam is free, takes 20–30 minutes and is done at your home.

Finally, guaranteed issue policies require no medical questions at all but have lower coverage limits and higher premiums. Consequently, these are popular with seniors and people with serious health conditions.

Can I get life insurance with a pre-existing condition in Canada?

Yes. In most cases, Canadians with pre-existing conditions can still get meaningful coverage. Because we work with 17 insurers, we can shop for the carrier most likely to offer favourable terms for your specific condition; different insurers rate the same condition very differently.

Conditions we regularly find coverage for include diabetes (Type 1 and Type 2), high blood pressure, high cholesterol, depression and anxiety, heart conditions, sleep apnea, cancer survivors and obesity. Depending on the carrier, options may include standard rates, a small premium rating, an exclusion for the specific condition, or a simplified or guaranteed issue policy.

How long does it take to get approved for life insurance in Canada?

  • Same day to 48 hours: simplified issue policies with no exam
  • 1–2 weeks: standard term policies with a health questionnaire
  • 3–6 weeks: fully underwritten policies with a paramedical exam and medical records

Coverage takes effect when your policy is issued and your first premium is received. In the meantime, some policies offer temporary coverage from the day you apply.

What is the difference between term and whole life insurance in Canada?

Term life insurance covers you for a fixed period (typically 10, 20 or 30 years) at the lowest monthly cost. It’s ideal for peak earning years, covering a mortgage or replacing income. However, it has no cash value and expires at the end of the term.

Whole life insurance covers you for your entire life with fixed premiums that never increase. Furthermore, it builds guaranteed tax-sheltered cash value you can borrow against. Whole life costs 5–15 times more than equivalent term coverage but provides permanent protection and a guaranteed payout.

How much life insurance coverage do I need?

A widely used Canadian guideline is 10 to 12 times your annual income. For example, if you earn $80,000 a year, that suggests $800,000–$960,000. However, your ideal amount also depends on your outstanding mortgage, other debts, number and ages of dependents, children’s education costs, final expenses (typically $15,000–$25,000) and your spouse’s income. For this reason, our advisors run a free needs assessment with you on the call.

Is bank mortgage insurance better than personal life insurance?

No. A personal term life policy is almost always the better choice:

  • You own the policy, not the bank. Your family receives the payout to use however they need.
  • Coverage stays constant while bank insurance shrinks as your mortgage balance falls, even though you pay the same premium.
  • It follows you if you switch lenders or refinance.
  • It’s usually cheaper — typically 30–50% less for the same coverage.
  • Underwriting happens at issue, not at claim time, so there are no surprises later.

Are life insurance benefits taxable in Canada?

No. Life insurance death benefits paid to your named beneficiary in Canada are 100% tax-free. In addition, benefits bypass probate, cash value inside permanent policies grows tax-deferred, policy loans are generally not taxable income, and corporate-owned life insurance can pay benefits tax-free to shareholders through the Capital Dividend Account (CDA). As always, consult a tax professional for advice specific to your situation.

What’s the difference between life insurance and critical illness insurance?

Life insurance pays a tax-free lump sum to your beneficiary when you pass away. Critical illness insurance pays a tax-free lump sum directly to you if you’re diagnosed with one of 25+ covered conditions such as cancer, heart attack, stroke, MS, kidney failure or organ transplant — while you’re still alive. You can use it for treatment, mortgage payments, lost income or anything else. Consequently, many Canadians carry both because they protect against different risks.

Why work with an independent broker instead of going direct to an insurer?

Going direct limits you to one company’s products and pricing. By comparison, an independent broker compares 17 insurers to find your best rate and approval odds, costs you nothing (we’re compensated by the insurer), gives you better odds with health conditions because carriers rate them differently, provides unbiased advice, and stays with you for ongoing service if your needs change. In practice, comparing insurers often uncovers meaningfully lower premiums for the exact same coverage.

Which provinces does North Shield Financial serve?

North Shield Financial is a Canadian brokerage headquartered in Ontario. We currently serve clients in Ontario and Alberta and are expanding to additional provinces. Because consultations are by phone or video and the application process is fully remote, the experience is the same wherever you live.

Is it better to buy life insurance when I’m young and healthy?

Yes. Premiums are dramatically lower when you’re young. Moreover, you lock in your health rating so a later diagnosis doesn’t affect your existing policy, and most term policies can be converted to permanent coverage later without a new medical exam. Overall, buying earlier can save tens of thousands of dollars over the life of the policy.

Get a real quote from a licensed advisor

Sixty seconds online, then a short call. There is no obligation, no pressure, and above all nothing to pay for the advice.

  • Monday to Saturday, 9am–6pm ET, with evening call-backs on request
  • Headquartered in Ontario, serving clients across Canada by phone
  • info@northshieldfinancial.ca